MICA (Market of Cultural Industries from Argentina)
As the project manager from the outset, I led a team of 8 designers, editors, and animators, overseeing the branding process and social media campaign for the Mercado de Industrias Culturales Argentinas (MICA) event.
MICA is a central event in Argentina's cultural policy system, aimed at promoting the commercialization of cultural products and services nationally and internationally since 2011. I played a crucial role in ensuring alignment with the Ministry's objectives and vision, contributing to the event's success.