The first Vietnamese Banh-Mi street food stall in Mexico City.

In Vietnam, much like in Mexico City, street food is everywhere. When designing Saigoncito´s identity, our goal was to incorporate typical staples of Vietnamese urban culture to its visual universe. Inspired by the distinctive graphic design features of their streets, we created our chunky-typographical logo. In this sense, the soul of this project lies in illustrations rooted in traditional wood engravings, capturing everyday scenes from the streets of Vietnam. Giving tradition a modern and vibrant twist, we created adorable Banh-mi eating characters, bringing the visual richness of Vietnamese urban culture to our brand's personality.

Saigoncito, where Mexico and Vietnam unite by the love for coriander and sriracha. 

—Branding, Editorial Design, Art Direction and 3D : By Futura

Our aim was to create a brand that captured the identity of the city, but with a twist in its aesthetic. By highlighting DayOffs values- a space that feels authentic, modern, fresh, elegant, but also fun and relaxed - we created a visual identity promoting the restaurant as being the ultimate choice for a perfect vacation experience.

As part of this project, we designed a logotype that captured the essence of unwinding and ease, reminiscing the dripping of cheddar cheese as the splashing of seawater.
The illustration of our mascot only enhances this feeling: a character melting into a deck chair while basking in the sun on the beach. It’s precisely what you would dream for your day off. Oh, and of course, NA-CHOS. 

DayOff, authentic food to pass your day. 

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Branding and Editorial Design; Art Direction; 3D and Render: By Futura